FORUMS > St. Helens > Season ticket sales |
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47035_1386433761.gif We can be bold enough to make a stand and do battle for our views and beliefs. But we must strive to be mature enough not to resort to unnecessary personal attacks upon people with opposing views.:d7dc4b20b2c2dd7b76ac6eac29d5604e_47035.gif |
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| Quote: Judder Man "I think there are some very valid points there, especially if we get the 10 000 season ticket target. With a couple of thousand walkups don't think it would be cost effective to market a big one.
Maybe a few games were the away support is poor (Catalans + London) like you say, throw in a few thousand tickets for a nominal fee or a freebie, effectively make the away end (Catalan + London) an invitation one.'"
I will admit I'm more of a marketing skeptic than most but thats because I'm less prone to itBut it can`tbe doubted it does work. As for copying wigan no problem there if it works then do it.
Can abide dogma when it means harming ones own interests.
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8589_1512921015.jpg [img:rn9g3499]//forums.rlfans.com/images/sigbanner2.png[/img:rn9g3499]:d7dc4b20b2c2dd7b76ac6eac29d5604e_8589.jpg |
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| Marketing DEFINITELY works, the toss up is the cost & quality of the marketing versus the payback in the bank long term.
We've got that simple equation desperately wrong in the past so many times.
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[b:3bjm6pvr]Dave Whelan the saviour of the Pies[/b:3bjm6pvr]
[u:3bjm6pvr][i:3bjm6pvr][b:3bjm6pvr]Fully marked up rentbook on display[/b:3bjm6pvr][/i:3bjm6pvr][/u:3bjm6pvr]
[u:3bjm6pvr][b:3bjm6pvr]Who do you think you are candidates[/b:3bjm6pvr][/u:3bjm6pvr]
[b:3bjm6pvr]Saints have never won the 2nd division Title, so there!![/b:3bjm6pvr]: |
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| Quote: Rogues Gallery "I think Pilks in St. Helens employ more people than Heinz do in Wigan.'"
Pray Sir, on what do you base that souposition
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3076_1671446335.jpg SAINTS THE ORIGINAL AND PERENNIAL CHEATS
For sale full Saints kit (circa 1989). Shirts in pristine condition, but shorts badly soiled.
For 27 - 0 you get a trophy
For 75 - 0 you get sod all.
Wigan had eight in a row
Saints have five in a row:d7dc4b20b2c2dd7b76ac6eac29d5604e_3076.jpg |
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| Quote: Benidorm John "Pray Sir, on what do you base that souposition
Because I can clearly see through the frosted argument.
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[b:3bjm6pvr]Dave Whelan the saviour of the Pies[/b:3bjm6pvr]
[u:3bjm6pvr][i:3bjm6pvr][b:3bjm6pvr]Fully marked up rentbook on display[/b:3bjm6pvr][/i:3bjm6pvr][/u:3bjm6pvr]
[u:3bjm6pvr][b:3bjm6pvr]Who do you think you are candidates[/b:3bjm6pvr][/u:3bjm6pvr]
[b:3bjm6pvr]Saints have never won the 2nd division Title, so there!![/b:3bjm6pvr]: |
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| Quote: Rogues Gallery "Because I can clearly see through the frosted argument.'"
And I thought it was because you were being a bit of a pane in the 'arris.
Best wishes to you and all your Family
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3076_1671446335.jpg SAINTS THE ORIGINAL AND PERENNIAL CHEATS
For sale full Saints kit (circa 1989). Shirts in pristine condition, but shorts badly soiled.
For 27 - 0 you get a trophy
For 75 - 0 you get sod all.
Wigan had eight in a row
Saints have five in a row:d7dc4b20b2c2dd7b76ac6eac29d5604e_3076.jpg |
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| Quote: Benidorm John "And I thought it was because you were being a bit of a pane in the 'arris.
Best wishes to you and all your Family
Same to you and yours BJ. I'm looking forward to our little jousts in the coming year.
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1617.jpg [quote="Meyt N Prater Pie"]I think I hate wigan.[/quote]:1617.jpg |
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| Quote: bewareshadows "You can pretty much bank on Wigan and Warrington selling out as they will bring 4k easily.
Widnes well that will depend on if they are able to compete, if they get battered every game then you can see the optimism falling away quickly. But if they hold their own I see no problem with that selling out.
Salford game being the first should also sell out too.
The question with marketing a Saints 'Big one' is how much do you pump in for what return. If wigan get 15k turning up that still leaves space for the marketing men to fill of another 10k worth of seats.
I think we are all agreed that we have sold somewhere in the region of 9k. This could easily be 10k by season start. Therefore when you add in say between 2k and 4k of walk ups and away fans for standard games. That only leaves say between 3k to 4k for the marketing men to work on for a Saints 'Big One'.
Which will be not alot of return for the expense of say a TV advert.
Personally if we are getting gates in the likes of say 13k to 14k on regular matches, then much better to give away 2k worth of child tickets in manchester or liverpool schools. Draw in some new potential fans who of course would have to bring an adult to get to the match.
I doubt any serious marketing will be done until next year or mid this season at the earliest. You have to see what the draw of the new stadium will be on it's own, before you start pumping money into marketing that will bring marginal returns at best or be a loss making venture at worse.
It's all unknown at the moment what the impact will be even 10 games into the season.'"
Pretty much with you on this.
There is no need for Saints to do a 'big one' promotion game as we don't know what our crowds will be like in the new stadium yet. It may be worth assessing in a few years when the novelty wears off but I'm expecting our lowest crowd will be well above 10,000 next season anyway. The Saints should be makreting most games anyway and really selling the new stadium as it could potentially hit near to capacity alot next season if we promote it enough.
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Dwarfs, Gnomes, Halflings/GNOME2.JPG The new young dynasty of super saints is coming to a ground near you.
Welsby-Dodd-Simms-Eaves-Rizzelli, not Eastmond...the future is coming.:Dwarfs, Gnomes, Halflings/GNOME2.JPG |
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| Some quick estimates:
Wigan, Warrington, Widnes, Salford! ............ 16 to 18k
Leeds, Hull, Bradford, Castleford.................. 15 to 16k
Hull KR, Huddersfield, Wakefield ................. 14 to 15k
London, Catalans. ..................................... 12 to 14k
If we can get around 200 000 through the Superleague turnstile, revenue could be around 4 000 000 quid.
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12714.jpg :12714.jpg |
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| Quote: Judder Man "Some quick estimates
What is the cost per game of a season ticket? Is £20 per head a good average, taking into account reductions for old giffers, kids, students etc?
In the past, we took the Cas game on the road to Liverpool, I would imagine that this could be a good, entertaining game to be treated as a "Sizzling Saints Summertime Special", if any are any. If we could increase that from your lower estimate, to a sell out, would generate an extra £60k in revenue, so well worth £20k or so of marketing
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13698.jpg BORN IN ST HELENS. LIVE IN ST HELENS. DIE IN ST HELENS:13698.jpg |
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| Saints must have passed 9000 mark with season tickets sales now.
That is fantastic news, they are pushing for the 10,000 mark and are presently sending out cards offering a final last chance to renew your season tickets up to the 5pm on the 14 th January at Early Bird Prices.
The postcards state 9000 and counting.
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13698.jpg BORN IN ST HELENS. LIVE IN ST HELENS. DIE IN ST HELENS:13698.jpg |
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| Saints must have passed 9000 mark with season tickets sales now.
That is fantastic news, they are pushing for the 10,000 mark and are presently sending out cards offering a final last chance to renew your season tickets up to the 5pm on the 14 th January at Early Bird Prices.
The postcards state 9000 and counting.
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47035_1386433761.gif We can be bold enough to make a stand and do battle for our views and beliefs. But we must strive to be mature enough not to resort to unnecessary personal attacks upon people with opposing views.:d7dc4b20b2c2dd7b76ac6eac29d5604e_47035.gif |
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| Quote: Slippery Steve "Saints must have passed 9000 mark with season tickets sales now.
That is fantastic news, they are pushing for the 10,000 mark and are presently sending out cards offering a final last chance to renew your season tickets up to the 5pm on the 14 th January at Early Bird Prices.
The postcards state 9000 and counting.
Well it is good news, so it's worth saying twice.
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58216_1342011610.jpg :d7dc4b20b2c2dd7b76ac6eac29d5604e_58216.jpg |
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| Wigan sales at 9,300 apparently, so it's looking really good for Saints if we have hit 9,000.
We just need to find a way of maintaining this high number through to 2013, 2014 etc and look at ways to increase the number as much as we can.
Think on field success would probably help.
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34133_1401485799.png :d7dc4b20b2c2dd7b76ac6eac29d5604e_34133.png |
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| out of the allocated season tickets from the north and south stands (about 6600) seats less than 350 are still avaliable, add to that the standing area is nearly full and every directors box is fully sold for the season. Not bad at all!
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| At last count I got 4357 allocated tickets sold out of an available 4711.
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