Quote: Saint Simon "It's a great deal from sky, I can see why they gave us a take it or leave it deal, they'll be sick that RU went to BT, probably after stringing Sky along. We've nailed our colours to the sky mast and they're the biggest player out there. Personally I think BT may go the way of itv digital. Look what happened to championship football there. RU could find themselves nearly or completely bankrupt in a couple of years if BT go under.'"
BT are new to the world of sport through TV pay, but you have to know that they are twice the size in terms of market worth than sky. Also their revenues and profit blow sky's out of the water.
They wont go under, they may just fall away if they cant compete with Sky, if they can then Sky may se their subscriptions plummet. They hang onto the Premiership for dear life, lose that and sky are fecked.
The deal is good for RL, but it would be interesting to see if Big Nigel took the only offer on the table at this time.