Yes, because they are launching it after the play offs have began and two of the teams will be out! Still, they have all the money from the Stobart deal...

Very good. Did I miss Benny Westwood?

That was bloody great!!!!!

I've only just watched the trailer and I think it's great. I don't think the timing matters as it's not specifically about the play offs; just about rugby league.

Pity the trailer couldn't be shown on the TV and/or at cinemas. Cost of doing that would be prohibitive though. Mind you, if the company continues with that degree of creativity there should be some great ads coming out for the world cup next season!

This could be the reason for the number of views so far on YouTube committed rugby league fans watching it, yes it is good no doubt and about time we had this type of promotion. Personally though I think it is a total waste of time at this time of the season, it does not even mention the Mickey Mouse Premiership being played currently, it only features the Top 8 Clubs. Why was it not kept to launch next season and World Cup Year with all Super League Clubs and mention of course of the name of Super League.

The RFL seem to love doing things back to front and in no order! The sooner Nigel Wood goes the better the game of Rugby League needs fresh blood and he has reigned over the past years of failure and is now doing a review of the Future! it makes the game seem a Joke!

Typical of RL that they have produced a really positive eye catching video and poster campaign at the end of the season when it will have a far lower impact than if done to launch a new season

The magical images we are seeing of the players should have been what was plastered on the side of the Stobart Lorries throughout this season. They would have drawn far more attention than the bland "SKY" branding that was actually carried out.

A kid in a family car during the summer holidays seeing these images on the side of a Lorry, would have been naturally drawn to these colourful pictures, and would no doubt want to know who the likes of Ryan Hall and James Roby were.