Quote: SaintsFan "It's a branding thing. The club is still St Helens RLFC. But the idea of it is to spread the brand far and wide. Well, perhaps as far as Scouseland.'"
Not sure it needs spreading here. There are plenty of cars sporting Saints paraphernalia (sp) both around here where I live (Waterloo RU territory) and further south in Liverpool itself and beyond. In fact, when Google Street View first appeared, I was looking around Goodison Park area and spotted someone wearing a Saints away strip.