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FORUMS > Leeds Rhinos > Elland Road - Leeds v Bradford?
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Quote: Andy R "A few points

I agree with your first point but Elland Road has a bigger draw than Headingley in the city, that is the point.

They probably were at a reduced price, that is the point, it must be done and you need a bigger capacity to do it to achieve the same amount of revenue. We have cheaper tickets for our 'big one'.

The cost of renting the stadium for the day would be outweighed by the publicity and future sales you could recieve from this kind of event game.

Regardless of the people in London Leeds need to attract the 30k or so who go to the GF when they get there or went to Wembley last year or attended the WCC at ER (all of which have more expensive tickets and/or were further away).

I can't believe you can be so negative as a Leeds fan about this idea. You could probably have a tenner a ticket and attract 20k fans before even marketing the game to all the RL clubs in the area and all the other sports clubs and local businesses.

You knocked my argument about it working in London but it also works for us in Wigan. It worked for Sale moving to Botlon. It would work in Leeds.

Finally it is the kind of thing that may only get just over 25k the first time round but it would gather momentum for future years. People would see how good it could be. Everyone was talking about it in Wigan when we first played Leeds in that game, thousands of people had stickers on their cars etc.

I study marketing and it works, especially when demand is already there.

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Quote: Odemwingie "I agree with your first point but Elland Road has a bigger draw than Headingley in the city, that is the point.

They probably were at a reduced price, that is the point, it must be done and you need a bigger capacity to do it to achieve the same amount of revenue. We have cheaper tickets for our 'big one'.

The cost of renting the stadium for the day would be outweighed by the publicity and future sales you could recieve from this kind of event game.

Regardless of the people in London Leeds need to attract the 30k or so who go to the GF when they get there or went to Wembley last year or attended the WCC at ER (all of which have more expensive tickets and/or were further away).

I can't believe you can be so negative as a Leeds fan about this idea. You could probably have a tenner a ticket and attract 20k fans before even marketing the game to all the RL clubs in the area and all the other sports clubs and local businesses.

You knocked my argument about it working in London but it also works for us in Wigan. It worked for Sale moving to Botlon. It would work in Leeds.

Finally it is the kind of thing that may only get just over 25k the first time round but it would gather momentum for future years. People would see how good it could be. Everyone was talking about it in Wigan when we first played Leeds in that game, thousands of people had stickers on their cars etc.

I study marketing and it works, especially when demand is already there.'"


I love the fact that a lot of your argument is based around the fact that you got a big crowd, in your usual stadium, for a big game after selling tickets for a tenner. Why not try going to a bigger football ground and selling more?

If we want a bigger crowd we can do all the marketing for Headingley, keep the matchday revenue and lose the outgoings to LUFC. That would be the same scenario you are talking about at Wigan.

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Quote: Andy R "I love the fact that a lot of your argument is based around the fact that you got a big crowd, in your usual stadium, for a big game after selling tickets for a tenner. Why not try going to a bigger football ground and selling more?

If we want a bigger crowd we can do all the marketing for Headingley, keep the matchday revenue and lose the outgoings to LUFC. That would be the same scenario you are talking about at Wigan.'"


Your first point is not exactly valid because the point I am making is that the marketing works.

Us moving to a big football stadium is not exactly the same because we don't have one in the area. Going to Manchester is very different to Leeds fans staying in the same place.

Your debate while maybe the risk free one... it has no vision or desire to make the sport bigger and better than it is now. The fact a RL fan would decline the chance to get a huge crowd on with tonnes of publicty sums up our sport in a nutshell.

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Quote: Odemwingie "Your first point is not exactly valid because the point I am making is that the marketing works.

Us moving to a big football stadium is not exactly the same because we don't have one in the area. Going to Manchester is very different to Leeds fans staying in the same place.

Your debate while maybe the risk free one... it has no vision or desire to make the sport bigger and better than it is now. The fact a RL fan would decline the chance to get a huge crowd on with tonnes of publicty sums up our sport in a nutshell.'"


I still have reservations about whether it would work. I'm still not sure the Magic weekend works that well - I cetainly don't think it attracts many new fans. Perhaps your idea of taking SL on the road to other grounds could replace that?

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Quote: Andy R "I still have reservations about whether it would work. I'm still not sure the Magic weekend works that well - I cetainly don't think it attracts many new fans. Perhaps your idea of taking SL on the road to other grounds could replace that?'"


I am certain it would work. The proof is in other events, not only from other places in the country but Leeds itself. Leeds have already attracted 35k+ to the stadium previously for the WCC, that was without away fans and with much more expensive tickets.

ALL events get a bigger attendance when marketed well.

I am a fan of the magic weekend personally, it is a shame the RL public don't support it because I always have a great time, I only missed the first one and have loved them all since. It is a unique event in world sport and it would work if RL fans would get off their s.

The only problem I have with it is that it can be damaging publicity due to the empty seats.

It has now been decided it will be played as the first round from now on but having the derbys as the first game in their regular locations would draw even bigger crowds.

If we played Saints first game of the season at home it would be an instant sell-out as would Leeds v Bradford and Hull v Hull KR and the other games would get bigger gates than usual so I can't help but think the clubs are missing out on extra revenue.

Could you see this idea working if Leeds played Bradford in the first game of the season at Elland Road? The fans would have been starved of RL for months...

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Quote: Odemwingie "I am certain it would work. The proof is in other events, not only from other places in the country but Leeds itself. Leeds have already attracted 35k+ to the stadium previously for the WCC, that was without away fans and with much more expensive tickets.

ALL events get a bigger attendance when marketed well.

I am a fan of the magic weekend personally, it is a shame the RL public don't support it because I always have a great time, I only missed the first one and have loved them all since. It is a unique event in world sport and it would work if RL fans would get off their s.

The only problem I have with it is that it can be damaging publicity due to the empty seats.

It has now been decided it will be played as the first round from now on but having the derbys as the first game in their regular locations would draw even bigger crowds.

If we played Saints first game of the season at home it would be an instant sell-out as would Leeds v Bradford and Hull v Hull KR and the other games would get bigger gates than usual so I can't help but think the clubs are missing out on extra revenue.

Could you see this idea working if Leeds played Bradford in the first game of the season at Elland Road? The fans would have been starved of RL for months...'"


Maybe.

Maybe I'm just selfish but I'd much rather watch the game, any game, at Headingley.

The World CLub Challenge is different, people view it as a Cup Final. Tickets aren't that expensive and there are usually a lot of offers flying around.

Leeds / Bradford will never be as big a game as Wigan / Saints either - don't forget that

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Quote: Andy R "Maybe.

Maybe I'm just selfish but I'd much rather watch the game, any game, at Headingley.

The World CLub Challenge is different, people view it as a Cup Final. Tickets aren't that expensive and there are usually a lot of offers flying around.

Leeds / Bradford will never be as big a game as Wigan / Saints either - don't forget that'"


I can understand that but I honestly would support the club if we chose to play a huge game at Eastlands, but we would never do it as it's more Salfords territory.

Don't forget either that your derby once drew 24k. It has more potential!

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Quote: Odemwingie "I can understand that but I honestly would support the club if we chose to play a huge game at Eastlands, but we would never do it as it's more Salfords territory.

Don't forget either that your derby once drew 24k. It has more potential!'"

I am not in favour of it,maybe i'm an old "whatyoucallit",but Maybe it would work if they marketed one game,but right now that game would only be "WIGAN".
When i lived in Leeds my friday nights used to be 4 pints in my local in kirkstall after the game,I loved it ,but I did'nt mind those wcc on a sunday across the city.
I think it would work,but only against Wigan

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Quote: Andy Gilder "Did you happen to see Question of Sport by any chance, which featured two RL related "identify the player" type questions which neither side were able to get?

The first one was Andy Platt, so I can cut a bit of slack there. If you weren't interested in the game in the late 80s, early 90s you probably wouldn't know who Andy Platt was.

The second however was Jamie Peacock, who Phil Tufnell incorrectly identified from the picture board as Wladimir Klitschko.

If two teams of people involved in professional sport can't identify two great rugby league players of the past and present, why would advertisers be interested in using them to endorse their products?'"

Phil Tuffnel should not be used as a benchmark for anything.

Who watches question of Sport these days anyway? Not the target audience for our marketable players.

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Quote: lionarmour87 "I am not in favour of it,maybe i'm an old "whatyoucallit",but Maybe it would work if they marketed one game,but right now that game would only be "WIGAN".
When i lived in Leeds my friday nights used to be 4 pints in my local in kirkstall after the game,I loved it ,but I did'nt mind those wcc on a sunday across the city.
I think it would work,but only against Wigan'"


Why? Bradford is your biggest game of the season with the most away support...

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I don’t know if it has already been mentioned but Bradford has just run a massive marketing campaign (loosely based on some Harry Potter bollox) to try and generate a crowd in excess of 20K for last weeks clash against Leeds.

They failed.

If a campaign that involved mailshoting every Bulls season ticket holder, flyer distribution at Headingley, posters and £60 season tickets couldn’t generate a 20K+ crowd at Odsal then the chances of filling ER are, at the best, remote.

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Quote: Odemwingie "Why? Bradford is your biggest game of the season with the most away support...'"

It maybe ,but ive just got a big hunch that playing and marketing a game at a football venue,it would only be Wigan where it would work at this moment in Time

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Quote: Odemwingie "Why? Bradford is your biggest game of the season with the most away support...'"

Certainly wrong on the first point. You and saints are both miles bigger.

2nd point might be right but not by much. I reckon Wigan bring more at the moment if I had to put my neck on the line

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Why have dialogue with that ? He wants smacking after he said he hoped
Mcguires career was over

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