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FORUMS > Leeds Rhinos > Re-Branding the Rhino's Badge / Logo
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Quote: Horatio Yed "I was looking at this top for a while then i thought, 'hey that has a Rhino logo on it'

'"

that top definately gets a big horn from me icon_lol.gif

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Looks like we are sorted for our away kit next season already

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Quote: McLaren_Field "Whats the relevance of a Triceratops ?'"


icon_lol.gif I was wondering that. I think we should still have a Rhino on it if we're to have any animal....

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Quote: Homer Simpson "Looks like we are sorted for our away kit next season already'"


I think you might find that with different contents (I.e sweaty moobs and a saggy beer gut) the effect of the shirt may be minimised. You're really advocating a change of fan base here... icon_wink.gif

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Can we have Jessica Ennis modeling the New Away Kit

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Quote: Homer Simpson "Can we have Jessica Ennis modeling the New Away Kit'"


Why the Hell would you want to see Jessica Ennis with MORE clothes on?

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Maybe I'm being boring but it would be nice to go back to the old Leeds coat of arms and then just keep the Rhinos nickname

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Why would you rebrand when we are in our most successful period ever? That doesnt make sense. The club has been built up into a fromidable brand thanks to the onfield success. You wouldn't want to then change it around.

As is enevitable in the cyclical nature of sport we will have a 'down period'. Thats when I would consider thinking about a rebrand excercise to try and boost interest when we arent making finals.

Someone mentioned our logo looks very 90's. Would you therefore advocate a change of logo every decade? Id hope not. Apart from the obvious costs associated you end up devaluing the brand as a whole by constantly changing it.

For me, Id leave it as is, for now anyway.

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Quote: bewildered "Maybe I'm being boring but it would be nice to go back to the old Leeds coat of arms and then just keep the Rhinos nickname'"


I wouldn't change it. But if I did, this is what I would go for. Retro is very now. If that's possible...

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You should never stand idle, even the likes of two famous cola drinks re-brand the logo every few years rlhttps://flowingdata.com/2009/08/13/pepsi-and-coca-cola-logo-design-over-the-past-hundred-years/rl

Leeds United is another example rlhttps://www.wafll.com/leeds-united-badges.htmlrl

Finally we change the shirt design every year and no one questioned that, yet, we raise the question of re-branding the logo after 15 years.

By the way we have changed our logo in a small way over the years but who noticed rlhttps://www.simplyzesty.com/wp-content/uploads//2012/07/4569708052.jpegrl

rlhttps://i.dailymail.co.uk/i/pix/2011/02/04/article-1353560-0D0A4DFF000005DC-342_306x212.jpgrl

The colour of ronnie has changed too.

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Good research Homer.

However, I would venture that there is a big difference between tweaking the shading of part of a badge and a rebrand.

Totally agree that brands need to always be pushing forward but its about picking your time, and I dont believe now is that time. Maybe in a couple of years when we revamp parts of the stadium and are looking for new and bigger sponsors.

As for the shirt comment, I get your point but Im not convinced its relevant. Are you suggesting a new badge every year to go with the change of shirt? Perhaps we could have one brand for away games, one for home games and a special one for charity? I didnt think so either.

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Unless the name is to be changed from Leeds Rhinos I don't see why the logo needs to change. Any kind of logo that has a rhino on it is going to look tacky anyway so why bother changing the one we've got?

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Quote: Fallon "Good research Homer.
Are you suggesting a new badge every year to go with the change of shirt?

No, im not saying that. I was just trying to say that we all accept a change of shirt every year, but most of the comments on here cannot accept a rebrand of the logo after 15 years.

We have even accepted the change to PINK 2nd kit for 2 years running (and its a best seller shirt too). Now who would have thought that 3 years ago.!

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Just googled 'rhinos logo' and decided ours doesn't need changing.

If the brand is successful it doesn't need rebranding.

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Quote: Chief Stinkwort "Just googled 'rhinos logo' and decided ours doesn't need changing.

If the brand is successful it doesn't need rebranding.'"


The Logo is getting dated, it needs a refresh - Here is some examples of Super League clubs that have already done it. We are being left behind

Saints




London





Widnes




Salford




Catalan Dragons



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