FORUMS > Leeds Rhinos > Re-Branding the Rhino's Badge / Logo |
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38511.jpg [b:3v5chy3z]Brian McDermott paraphrased Peter Fox.
"He'd say if we had 13 Bernard Dwyers we wouldn't lose many RL games. It's the same for us with JJB"[/b:3v5chy3z]:38511.jpg |
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| Quote: Horatio Yed "I was looking at this top for a while then i thought, 'hey that has a Rhino logo on it'
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that top definately gets a big horn from me
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41073_1558618854.jpg It's Official - "Homer Simpson is a Leeds Fan":d7dc4b20b2c2dd7b76ac6eac29d5604e_41073.jpg |
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| Looks like we are sorted for our away kit next season already
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10393.jpg OBN Wannabe:10393.jpg |
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| Quote: McLaren_Field "Whats the relevance of a Triceratops ?'"
I was wondering that. I think we should still have a Rhino on it if we're to have any animal....
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10393.jpg OBN Wannabe:10393.jpg |
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| Quote: Homer Simpson "Looks like we are sorted for our away kit next season already'"
I think you might find that with different contents (I.e sweaty moobs and a saggy beer gut) the effect of the shirt may be minimised. You're really advocating a change of fan base here...
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41073_1558618854.jpg It's Official - "Homer Simpson is a Leeds Fan":d7dc4b20b2c2dd7b76ac6eac29d5604e_41073.jpg |
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| Can we have Jessica Ennis modeling the New Away Kit
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35138.jpg Fat people are harder to kidnap.:35138.jpg |
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| Quote: Homer Simpson "Can we have Jessica Ennis modeling the New Away Kit'"
Why the Hell would you want to see Jessica Ennis with MORE clothes on?
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26414.jpg *Insert witty banter type comment*:26414.jpg |
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| Maybe I'm being boring but it would be nice to go back to the old Leeds coat of arms and then just keep the Rhinos nickname
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| Why would you rebrand when we are in our most successful period ever? That doesnt make sense. The club has been built up into a fromidable brand thanks to the onfield success. You wouldn't want to then change it around.
As is enevitable in the cyclical nature of sport we will have a 'down period'. Thats when I would consider thinking about a rebrand excercise to try and boost interest when we arent making finals.
Someone mentioned our logo looks very 90's. Would you therefore advocate a change of logo every decade? Id hope not. Apart from the obvious costs associated you end up devaluing the brand as a whole by constantly changing it.
For me, Id leave it as is, for now anyway.
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10393.jpg OBN Wannabe:10393.jpg |
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| Quote: bewildered "Maybe I'm being boring but it would be nice to go back to the old Leeds coat of arms and then just keep the Rhinos nickname'"
I wouldn't change it. But if I did, this is what I would go for. Retro is very now. If that's possible...
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41073_1558618854.jpg It's Official - "Homer Simpson is a Leeds Fan":d7dc4b20b2c2dd7b76ac6eac29d5604e_41073.jpg |
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| You should never stand idle, even the likes of two famous cola drinks re-brand the logo every few years rlhttp://flowingdata.com/2009/08/13/pepsi-and-coca-cola-logo-design-over-the-past-hundred-years/rl
Leeds United is another example rlhttp://www.wafll.com/leeds-united-badges.htmlrl
Finally we change the shirt design every year and no one questioned that, yet, we raise the question of re-branding the logo after 15 years.
By the way we have changed our logo in a small way over the years but who noticed rlhttp://www.simplyzesty.com/wp-content/uploads//2012/07/4569708052.jpegrl
rlhttp://i.dailymail.co.uk/i/pix/2011/02/04/article-1353560-0D0A4DFF000005DC-342_306x212.jpgrl
The colour of ronnie has changed too.
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| Good research Homer.
However, I would venture that there is a big difference between tweaking the shading of part of a badge and a rebrand.
Totally agree that brands need to always be pushing forward but its about picking your time, and I dont believe now is that time. Maybe in a couple of years when we revamp parts of the stadium and are looking for new and bigger sponsors.
As for the shirt comment, I get your point but Im not convinced its relevant. Are you suggesting a new badge every year to go with the change of shirt? Perhaps we could have one brand for away games, one for home games and a special one for charity? I didnt think so either.
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2244_1299706258.jpg :d7dc4b20b2c2dd7b76ac6eac29d5604e_2244.jpg |
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| Unless the name is to be changed from Leeds Rhinos I don't see why the logo needs to change. Any kind of logo that has a rhino on it is going to look tacky anyway so why bother changing the one we've got?
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41073_1558618854.jpg It's Official - "Homer Simpson is a Leeds Fan":d7dc4b20b2c2dd7b76ac6eac29d5604e_41073.jpg |
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| Quote: Fallon "Good research Homer.
Are you suggesting a new badge every year to go with the change of shirt?
No, im not saying that. I was just trying to say that we all accept a change of shirt every year, but most of the comments on here cannot accept a rebrand of the logo after 15 years.
We have even accepted the change to PINK 2nd kit for 2 years running (and its a best seller shirt too). Now who would have thought that 3 years ago.!
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64823_1319661026.jpg Believe:d7dc4b20b2c2dd7b76ac6eac29d5604e_64823.jpg |
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| Just googled 'rhinos logo' and decided ours doesn't need changing.
If the brand is successful it doesn't need rebranding.
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Rank | Posts | Team |
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41073_1558618854.jpg It's Official - "Homer Simpson is a Leeds Fan":d7dc4b20b2c2dd7b76ac6eac29d5604e_41073.jpg |
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| Quote: Chief Stinkwort "Just googled 'rhinos logo' and decided ours doesn't need changing.
If the brand is successful it doesn't need rebranding.'"
The Logo is getting dated, it needs a refresh - Here is some examples of Super League clubs that have already done it. We are being left behind
Saints
London
Widnes
Salford
Catalan Dragons
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