I think he's right. I mean, I don't profess to be a marketing guru but if someone can explain the tangible benefit of a Stobart Lorry carrying a picture of Ben Westwood on the M5 in Gloucester I'd be grateful. Is a passing motorist in Ipswich going to think, Ooh that looks interesting. I'll head up to Warrington and watch a game.

It might boost viewing figures on Sky I suppose but isn't it really Sky job to advertise their programming?

No, it's now Sky's job to advertise Stobart. For nothing. High fives all round in the Eddie S. marketing department.

As a professional marketer. I think I can safely say...Worst. 'Deal'. Ever!

Now that depends on which view point you're looking at it from.

Exactly my thinking. If you don't like Rugby League you don't like Rugby League. A few trailer adverts aren't going to change that.

Stobart could plaster netball adverts all over every trailer in their fleet if they wanted, I still wouldn't be remotely interested.

Apparently, a majority of SL clubs voted for this sponsorship deal. Rumour has it that Leeds weren't one of them. Fantastic deal and free exposure for Stobart first and foremost, pretty good deal for Sky Sports getting their subscription channel freely advertised in this way, with the marketing of SL appearing to be a distant third afterthought in the food chain.

As someone said on the VT, if these 120 Stobart trailers result in an extra 207 punters paying an average £20 admission fee to every SL game as a result of seeing a Stobart trailer on the motorway then that'll cover the Betfair sponsorship offer of 750K. Can't see it myself.

I would like two photos of the trailer with Ben Westwoods picture on it - so I can place one either side of the fireplace to keep my grandson away from the fire!

Ok then, as a night time trucker, covering between 300 to 700 kms per night, has anyone seen any of these trailers? I havent and that includes driving slowly round Tesco's depots! Perhaps we should have a "Stobart's Trailer Thread" to log who and where they have been seen.

I saw one on the M62....from a distance. It looked like the one with all the captains on, etc.

Quote: Chorley Rhino "Ok then, as a night time trucker, covering between 300 to 700 kms per night, has anyone seen any of these trailers? I havent and that includes driving slowly round Tesco's depots! Perhaps we should have a "Stobart's Trailer Thread" to log who and where they have been seen.'" All at Old trafford viewtopic.php?f=2&t=517929

Quote: Chorley Rhino "Ok then, as a night time trucker, covering between 300 to 700 kms per night, has anyone seen any of these trailers? I havent and that includes driving slowly round Tesco's depots! Perhaps we should have a "Stobart's Trailer Thread" to log who and where they have been seen.'" All at Old trafford viewtopic.php?f=2&t=517929

There awesome !! I hope they bring a model out