I'd let Carlsberg do it.

it would start something like..

'the smell of the burger van as i walk into the ground'

'the dancers, oooooh the dancers'

etc
all voiced by different fans..

Remember the Hovis advert?

Yeah, that.

Two blokes stood in the pub.

Bloke 1 "Fancy going down Headingley for the rugby league?" with a grin on his face.

Bloke 2 "Nah it s**t rugby"

Bloke 1 "Nah mate its really, really good. Pride, passion, local lads giving it their all and its cheaper and better than the footy"

Bloke 2 "Nah, its s**t rugby"

Bloke 1 "have you actually even been to a live game of RL? or even watched it on tele? ive got a free ticket on my season ticket you can have if you want?"

Bloke 2 "Nah, its S**t rugby.

Bloke 1 proceeds to headbutt the wall and bursts into tears.




Fade to black

It would be better if bloke 1 headbuts block 2 instead of the wall.

Voice (neutral) "What sort of sport do you like .... this ?"
<over a clip of footballer clutching his face whilst rollling on the ground, then cut to clip of spectator rolling eyes, all with background sound of disappointed groans.>

Voice (dropped slightly) " ... or maybe Rugby Union, like this?"
<over a clip of a Union ruck in lots of wet mud with tumbleweed blowing past, then cut to a clip of a spectator, wrapped in loads of winter clothes, looking bleary, and yawning> with background sound of wind blowing.>

Voice (Enthusiastic) "or Rugby League ... LIKE THIS !!!"
< over the clips mentioned earlier of Tomkins, Morley and Burrow, then cut to clip of good-looking fans (including families) going wild, in shirts, with sun on them, with loud-cheering crowd soundtrack. >

Voice (sounding keen) "Rugby League ... no rucks, no lineouts, no nonsense ... just fast open Rugby"
<over a montage of clips similar to the opening sequence on Super League Show but interspersed with very short clips of mascots celebrating, family walking away from the game all smiling with the smallest kid carrying a rugby ball, the best dancers prancing, three women pointing at a game and shouting, two blokes hugging each other after a try>

Voice (deep, strong and a little bit Northern) "Rugby League - the world's greatest game. Do yourself a favour and be there, you'll be glad you did."
<over a displayed still which shows graphics of date, time, teams and venue of next weekends games in that area with background sound of multitudinous cheers slowly fading away to distant echo.>

its a better idea than anything the rfl's come up with in living memory

If Carlsberg created a sport...

They'd rip the heart out of it & move it somewhere else.
Probably....

I actually wrote/produced an advert for the first Millennium Magic (was my job, not just being weird) - used a load of excitable commentary from local BBC radio, from the likes of George Riley ("MCGUIIIIIIIIIIIIIIIRE!) etc - Sounded tops. But the RFL had blown their budget on putting signs in fields by the side of the M5 etc.

A true, but very dull story.
Apologies for that.
Pass the ginger-nuts, eh? Ta.

My Concept

Opening Scene

Camera approaches the Front of the George Hotel with a Black and White Theme with the Caption "Yorkshire 1895". The Caption fades and 12 Men emerge from the Doors shaking hands. 2 Men watch on from across the Road.

1st Man - "Breaking away from Rugby Union, a terrible decision"
2nd Man - "Let's see how long it lasts eh?"
1st and 2nd Man - 'Walk away laughing'

Main Scene

Screen goes Black and Caption Reads "Worldwide 2012"

**Fast Pace Music hits with multiple Clips of Big Hits (Caption POWER), Break Away Tries (Speed), Tackle Bursts (Strength), Crowds going Mental (Enjoyment), Trophies Been Lifted (Success)**

Final Scene

Caption 1 "2012 We've come along way"
Caption 2 "Rugby League - A Whole Different Ball Game"

Being.

Sorry Wheels. Guilty of Typing as I Talk again.

As long as you've learned.