Quote: Keith Swiftcorn "Yes, winning does make fans happy. However, the consumption of continual success and the level of satisfaction or happiness derived from it is subject to the law of diminishing marginal utility. For example, the consumption of that first bar of chocolate makes you happy. Consume further bars of chocolate soon after and the level of satisfaction or happiness derived from each additional bar of chocolate will be less than the satisfaction or happiness you derived from eating the one before - and the one before that - until you eventually feel sick!
You - along with the club, the players and many other Rhinos fans - appear to be the victims of consumerism and the binge society. You've over-indulged on success over the past few years, you've embraced the gluttonous expectation of continued success, you've accepted the consumption of quantity over quality, but more importantly you've become unhealthy and burnt out in the process.
A period of starvation is the necessary cure in order to generate a renewed period of enthusiasm and happiness.'"
I think there is something in that
