Quote J O N N Y="J O N N Y"What would you consider to be novel about the game? and for whom?'"
In 2005 we were champions for the first time in 30 odd years (first time in my lifetime). The WCC was our reward, we hadn't played one before. Having seen Bradford and Saints win the previous ones, expectations were high. Thus it was novel and exciting for the good citizens of Leeds.
By 2010, it was our 4th in 5 or 6 years. Thus no longer novel. It wasn't even the first against Melbourne.
Given that very few people really believe that victory in this match really makes you the best team in the world on anything other than paper, the novelty was an important selling point, particularly to people outside the club's core support.
The fact that we've lost the last two has probably dented consumer confidence too.
For most fans (certainly for me, I speculate for the rest) this is the 3rd or even 4th most important trophy (depending on how you value the LLS). It's nice to win, don't get me wrong, but not the be all and end all.