Quote Andy Gilder="Andy Gilder"Yeah, why bother encouraging more fans to come to games when you can make up the shortfall by flogging tat to the existing ones eh?'"
Leeds, the best supported rugby league club, the most commercially successful and liquid rugby league club being criticised by it's own fans for it's marketing and commercial activities.
Bloodbath summed it up perfectly. I won't buy one. Some people will. Good for them. The club is exploring new ways to enhance it's revenue streams from customers who are happy to buy. And there's something negative in this because..........................................................?
Not that I would buy but the club could definitely benefit from increasing the range of it's tat, sorry merchandise. Go look at the range of merchandise available to buy for an NFL club, or the amount of stuff Disney will stick mouse ears on. That is how a commercial enterprise should operate.
Or we could follow the Bulls model.