Many companies that have been established for some years will find that over time, their logo inevitably becomes dated and out of fashion. It is often a wise move to undergo a rebranding exercise after a long period of time.

Take for example the number of times Leeds United have changed the badge over the last 40 years. Recently Wakefield moved from this rlhttp://www.wdco.org/site/Wakefield-Trinity-Wildcats/001-1-2-f.jpgrl to this rlhttp://www.wakefieldwildcats.co.uk/themes/default/img/logo2.pngrl

Im not saying we go as far as Cardiff City who are changing club colours from Blue to Red but isn't it about time we got a new younger, trendier and more dynamic Club Badge? After all we have had the same badge now for 17 years, is it time for a change?.

Yeah i've been thinking for a while that it's starting to look dated and quite 90's. If they did it right they could introduce a new badge at the beginning of the 2014 season which by that point the team SHOULD look quite new and the badge could be marketed as a symbol for the start of a 'new era' with Ward, Watkins, Hardaker, Hood, Singleton & co. taking over and the current badge retired to be forever associated with the era of Sinfield, McGuire, Peacock, Webb, Senior, Ali, JJB & co.

It's always been a fairly cruddy logo and it's not helped by the club's inability to ever use it in a discrete manner on merchandise and continual desire to stick a giant sized version of that goddam thing on any old piece of tat.

FWIW I can't stand the fake historical look of the present LUFC logo and would rather we stuck with the present thing than go down that route.

GH is however unlikely to pay out for a rebranding excercise without their being a proven need.

I am not so sure that any rebranding exercise has to cost that much TBH. I think Wakey did a superb job & knowing Andrew Glover as I do now, I bet he spent a very modest amount to not a great deal! Of course, Glover took the opportunity to update Wakey's logo for several reasons, including to signal a change from the previous owners to himself, to 'bring back' the word Trinity & the Wakefield Fleur-de lis, at the fans request, and it also chimes well with the company name of Spirit of 1873 Ltd.

I think Wakey's logo is a great example of how you can refresh a logo without completely changing & rebranding. I bet if Gary offered some a free season ticket for next year if selected, quite a few of the creative folk who post on here could come up with some great ideas for a refreshed logo that would just be a new twist on the current one?

Logo discussions?

Come on.

Surely this is a thread that we should see pop and vanish in January.

The answer is in my logo (see left), its available for licensing for a very reasonable monthly fee.

nooooooo! And what's the relevance of 1895... ?

Why don't you go back to the sheep ono is the "loiners" tag gone forever?

Does that camp-looking rhino have elephantiasis?

One of the most recognised logos in Rugby League and some cretins want to get rid of it. Brilliant.

Its OUT DATED! and needs a refresh - How many times have your changed you Avatar ?

I'm no artist, but some way of incorporating a Rhino's horn into the L of Leeds might look alright.