It's all about social media though, get them (the celebs), to the games, get them ting, treble xxx'ing, clock ticking or whatever and it reaches people who might not neccessarily give the game a second look. You got to raise the profile of the game somehow, relying on Sky/BBC to do it is a non-starter, you just have to look at the "secondary" matches on Sky, no commentary or punditry during half time, just general stadium sounds, how half d/doing it on the cheap is that?.