Quote: Trebor1 "Agree with that. I'd love them to look at the TV deals, the TV exposure, promotion of the game, build up, press coverage, sponsors etc etc.. that is just as important if not more so that licensing. It could be a bit of chicken and egg though ? Get the game on the field in a better shape and perhaps the TV and press improves as does the sponsorship ?'"
It depends on when the current deal runs to. Not as important at the moment if there's 2/3 years left on the deal