Quote: Frosties. "Watkins is being used is at the front of the handbook. He was used for the Home shirt reveal. He has been the front of everything.
He also captained the team in one game last season. I think it he has it already and I’m happy with that.
Wouldn’t mind a leadership group of Watkins, Ward, Sutcliffe, Singleton, Golding, Myler.'"
To play devil's advocate, the marketing department will not be privy to the internal decisions of next year's captaincy. You would imagine Watkins is the face of the club's marketing because he is an England international, a well established 'star' whose talent when harnessed/channelled correctly saw him selected as one of the two best centres in world rugby league*.
Not to mention, he's a good looking lad, appears to be well-grounded/professional so ticks practically all of the marketing departments tick boxes.
*according to the WC team of the tournament.