Quote: Sal Paradise "We are talking about modelling not media its different, this is just a snap shot into an aspirational theme, why else would anyone buy a rugby shirt?
It is no wonder RL struggles for recognition and sponsor attachment - if you had a serious brand who would you rather have promoting it JJB or Ryan Hall? seriously'"
But surely a rugby shirt is different to a "serious brand'. In that case, yes Ryan Hall may be more appropriate than JJB. However, a rugby shirt is unlikely to appeal to anyone other than current supporters. I doubt seeing Ryan Hall modelling the shirt over JJB would be likely to make anybody decide to support Leeds / attend a game.
In the case of the case of a new shirt you want someone easily associated with the club, I'd argue that JJB's "unique' look helps in this. The same way Huddersfield often use Earl Crabtree in their promotional shots.
