Quote: Sal Paradise "We are talking about modelling not media its different, this is just a snap shot into an aspirational theme, why else would anyone buy a rugby shirt?
It is no wonder RL struggles for recognition and sponsor attachment - if you had a serious brand who would you rather have promoting it JJB or Ryan Hall? seriously'"
Who do you think the club are marketing the shirt to?
Serious question. Why don't the club go out and get Channing Tatum or Bradley Cooper to model it if they want to reach the widest possible market?