Quote: Andy Gilder "What, you don't think a Leeds lad who has...
Played his entire career at his local club
Battled back from serious injuries as a young player
Become one of the most interesting players in the game to listen to
Remained heavily involved in the local amateur game
...is someone that fans can "connect" with?
There isn't a player at the club (with the possible exception of Ryan Hall) who Leeds fans could identify with more than JJB. Frankly the club need to have him as heavily involved in their media and publicity work as they can.
Not being a classically good looking lad hasn't stopped the likes of Eorl Crabtree or Jamie Peacock from getting more involved in media work, and neither should it.'"
We are talking about modelling not media its different, this is just a snap shot into an aspirational theme, why else would anyone buy a rugby shirt?
It is no wonder RL struggles for recognition and sponsor attachment - if you had a serious brand who would you rather have promoting it JJB or Ryan Hall? seriously