Quote: Dirty Pretty Thing "Clothing in general I'd agree but not necessarily a rugby shirt. Whilst I'm no expert in marketing I'd imagine that the potential buyers of the shirt are not going to be swayed by who is modelling it. If that was the case why use players and not get some professional model for the launch?'"
There needs to be connection between the product and the customer using something recognisable i.e. a player makes that connection. If you have the best looking player in your kit it enhances the perception of the product.