Quote: Fetlar "So does a club that regularly wins the comp and attracts lots of loyal fans need to change, or not?'"
Lots? According to you only fans who have a season ticket are loyal.
A season ticket pays for regular season games. Not cup games, not play off games. What Leeds do at seasons end is irrelevant. The season tickets cover the regular weeks. If that product each week is not good enough, then better that those fans have a choice, do they attend a game against London or not, or Salford, or Widnes. By the time it is weighed up a season ticket may well be determined not value for money.