Most of you who buy into the "loyal" brand do so for exactly the same reason, its hard to kick the habit of thinking that you need a season ticket despite all logic pointing to the fact that you don't (unless you PARTICULARLY want to keep the same seat you've sat in for 35 years), factor in one weekends illness and another on holiday or like me being on call one weekend in two for anywhere between Nottingham and the Highlands of Scotland and you're starting to look like a mug punter.

They have around 8000 "loyal" customers who have bought into the brand and can be guaranteed to buy a season ticket and a shirt every year, thats money in the bank before christmas, nice business if you can get it especially as you haven't yet done anything to earn that cash or indeed then need to do anything in particular in the coming season except finish in the top half of the table, those punters won't desert you next year - very nice business actually, I wish I could have applied the concept to my own business.

For the analogy to work properly you'd have to be asked to pay for 14 meals in one single payment in November of this year and then only be able to visit the restaurant twice a month at which point the rest of your analogy kicks in and you hope for gourmet rather than burger.

Huddersfield Gnats, I like that very very good.

I do feel cheated to be fair, £8.50 for me and my 2 kids to watch the Gnats (League Winners 2013)

I think that Huddersfield were ok to put out the team they did. They'd earned it by claiming top with a game to spare, the only problem I'd have had with it is if the Bulls were still in for a playoff spot as it wouldn't be fair to the other teams. But alas it wasn't effecting anybodies league position.

Isn't there already a "supporter" doing this shtick? The OP needs to find some original material.

Shame there aren't more of you (AKA people who pay to watch Huddersfield)