Quote: Sheldon "Should the club not try to get back thousands of lost home supporters?'"
Yes they should, but being so open that your ripping off the away fans is stupid; I'm assuming there is something in place to stop away fans from using the south stand?
Why don't you do what every other club does and discount the season tickets, not individual tickets? How many away fans would kick up a fuss if your season ticket was £50/100 less then normal, none?