Quote: G1 "I think he's right. I mean, I don't profess to be a marketing guru but if someone can explain the tangible benefit of a Stobart Lorry carrying a picture of Ben Westwood on the M5 in Gloucester I'd be grateful. Is a passing motorist in Ipswich going to think, Ooh that looks interesting. I'll head up to Warrington and watch a game.
It might boost viewing figures on Sky I suppose but isn't it really Sky job to advertise their programming?'"
Apparently, a majority of SL clubs voted for this sponsorship deal. Rumour has it that Leeds weren't one of them. Fantastic deal and free exposure for Stobart first and foremost, pretty good deal for Sky Sports getting their subscription channel freely advertised in this way, with the marketing of SL appearing to be a distant third afterthought in the food chain.
As someone said on the VT, if these 120 Stobart trailers result in an extra 207 punters paying an average £20 admission fee to every SL game as a result of seeing a Stobart trailer on the motorway then that'll cover the Betfair sponsorship offer of 750K. Can't see it myself.
