Really? I must have imagined all of those bus ads, billboards, radio ads, customer emails and ads in the YEP.

There are ways of marketing other than discounted tickets. Whilst it's not a bad idea from Wigan, reducing your tickets by a third means that you need to increase your crowds by a third to make it worthwhile in the short term - that's not an easy task.

i agree long term its not the best strategy. but it does get new fans through the door and improves the atmosphere

doing this once a season my attract any new fans who have come to see what its like to keep coming for future games at normal price

i remember seeing a lot of ads at the start of the season but not too much lately

There's also the issue of just how many reduced price tickets you can give away at Headingley these days with capacity reduced by the partial closure of the South Stand.

Only games you could maybe make it work for would be Catalans or Crusaders at home IMO, which are hardly massive drawcards, even on reduced prices.

or rather than discounting tickets, maybe the club could offer every season ticket holder the chance to bring a friend for free...

Mathematically speaking if you reduce ticket prices by a third then you need to increase the crowd by 50% to get the same revenue. It's been a long day yawn!