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FORUMS > Halifax Panthers > New "darlings of RL" Toronto Wolfpack
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Quote: griff1998 "I'll wait to see how the crowds hold up but 7000 is pretty impressive.

Away support will have been minimal.

It's five times what we got on Sunday, playing Bradford who'd've had to travel about 15 miles.

If we return to franchising, a lot of folk will be looking at the oblivion of a permanent life outside $uper£eague very soon. Sheffield aren't going to match their crowds, neither are Fax, Fev, Salford, Widnes and a couple of dozen other clubs.
Surely the marketing success in Toronto shows that those clubs are capable of at the very least increasing their attendances quite significantly? I'm not suggesting each club could hit 6/7k anytime soon, but gradual improvements are doable surely?

Toronto have done a brilliant job in marketing themselves in Toronto and Canada using various clever and innovative methods, key partnerships in the media, engagement in the community.

Salford are a prime example of how a UK club is pi£$ poor at marketing themselves. They have a shiny new stadium (albeit in a poor location), they have some really good players, they're winning and they're playing good rugby. However, their attendances are woeful. It should be an easy sell.
But then you think, "well surely they're out there in Salford and Manchester doing all they can?". No. In fact this week on twitter, they asked fans to print off A4 posters and take them round local shops etc. Their marketing innovation is akin to that of a Pennine League club looking for new players.

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The owner of their club is a complete bell end who uses incorrect terminology which irks me a great deal. then there is all the spiel about record scores and humiliating other teams who are generally hard working lads who have to pull on overalls the day before/after. Hope they crash n burn.

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Quote: Encouraged "The owner of their club is a complete bell end who uses incorrect terminology which irks me a great deal. then there is all the spiel about record scores and humiliating other teams who are generally hard working lads who have to pull on overalls the day before/after. Hope they crash n burn.'"


Stop sitting on the fence and say what you mean a010.gif

DGM
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Quote: Encouraged "The owner of their club is a complete bell end who uses incorrect terminology which irks me a great deal. then there is all the spiel about record scores and humiliating other teams who are generally hard working lads who have to pull on overalls the day before/after. Hope they crash n burn.'"


icon_lol.gif

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Quote: DGM "Surely the marketing success in Toronto shows that those clubs are capable of at the very least increasing their attendances quite significantly? I'm not suggesting each club could hit 6/7k anytime soon, but gradual improvements are doable surely?

Toronto have done a brilliant job in marketing themselves in Toronto and Canada using various clever and innovative methods, key partnerships in the media, engagement in the community.

Salford are a prime example of how a UK club is pi£$ poor at marketing themselves. They have a shiny new stadium (albeit in a poor location), they have some really good players, they're winning and they're playing good rugby. However, their attendances are woeful. It should be an easy sell.
But then you think, "well surely they're out there in Salford and Manchester doing all they can?". No. In fact this week on twitter, they asked fans to print off A4 posters and take them round local shops etc. Their marketing innovation is akin to that of a Pennine League club looking for new players.'"

It is easier for Toronto when they have a rich backer who can fund everything, they are the darlings of the RL, the new kid on the block with that novelty factor and they have a winning team. How can you compare that with clubs at Championship and League 1 with no money, losing teams and on life support???

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Quote: Fax4Life "It is easier for Toronto when they have a rich backer who can fund everything, they are the darlings of the RL, the new kid on the block with that novelty factor and they have a winning team. '"


Unfortunately, that's exactly what you need for success.

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Quote: griff1998 "Unfortunately, that's exactly what you need for success.'"

Totally agree Griff.

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Quote: Fax4Life "It is easier for Toronto when they have a rich backer'"


If only it was us I hear everybody saying. I wish them all the best and I'd love for us to be in their shoes with a big cash injection. People might moan, the same with Salford and Leigh, but without that money the game would be in a much worse position.

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Quote: Norman Bates "If only it was us I hear everybody saying. I wish them all the best and I'd love for us to be in their shoes with a big cash injection. People might moan, the same with Salford and Leigh, but without that money the game would be in a much worse position.'"
eggsbloodyzactly

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I think there's a lot more to it than they got a "big cash injection".

Don't forget this all started with one, passionate RL fan who had a dream to kick start RL in Canada. I don't think he's a particularly rich guy, but he managed to build a 10-person consortium of investors, along with key corporate contacts.

From there He's set up some brilliant partnerships; the 3-year sponsorship with AirTransat, broadcasters in the UK and Canada for example, the marketing around Toronto has been excellent.

Why can't other clubs be inspired by what he/Toronto have achieved? To just go "ahh well, they got loads of money" is a defeatist attitude. If RL had just a couple more people with the will and drive that he has, our sport could go to the next level.

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Agree with this to be honest , people are soon quick to put Clubs down that are trying something new the comment re` Salford asking fans to print posters off is a prime example . I think in some cases the Clubs have the same staff for too long with no injection of new ideas they are just regurgitating old ideas all the time . Well as everyone knows if you do " same old " you get "same old" ,does the RFL give seminars with ideas on how to increase your crowds or is that actually too much to ask.

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I cannot wait for a Toronto v Toulouse Challenge Cup final, it will give every school child in London the chance to claim a free ticket to Wembley, and it'll be super for the Toronto fans to watch the final while eating their breakfast, gives them the rest of the day to get jobs done and have a lovely day out, maybe a trip to the lakes or up the CN Tower again.

I love RL but to me its like trying to sell a draughts set to Gary Kasparov, then offering him money 'just to take it'

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Quote: Cassandra "Agree with this to be honest , people are soon quick to put Clubs down that are trying something new the comment re` Salford asking fans to print posters off is a prime example . I think in some cases the Clubs have the same staff for too long with no injection of new ideas they are just regurgitating old ideas all the time . Well as everyone knows if you do " same old " you get "same old" ,does the RFL give seminars with ideas on how to increase your crowds or is that actually too much to ask.'"


Don't think the RFL would be the best people to run seminars on increasing crowds!

The work Toronto has done to date has been superb. The rest of the sport should have a good look at what they are doing.

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What exactly have they done?
Is it sustainable?

More questions than answers if you ask me.

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Quote: justthebasicfax "What exactly have they done?
Is it sustainable?

More questions than answers if you ask me.'"

I thought that was Johnny Nash.

123 posts in 9 pages 
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123 posts in 9 pages 
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