When did we use the ISC brand ?

Courier gets facts wrong shock (not)

Right idea, just the wrong way to go about it, get all 23 clubs to collaberate together and it would work, 1 club doesnt have the numbers or the structure to make it work

Get them all together round a table and I'll show them how to make serious money and build a legacy for their clubs for the future

Why is it the wrong way to go about it? Our director who's business is within textiles will be producing them for his club.

Why would having other clubs invloved make any difference to this?

Fax have too small market to sell to, lets look at how successful ' branding ' works

Imagine walking into your bank manager with this business plan

23 countrywide outlets

25,000 instant customers already loyal to the brand

Another 25,000 potential customers to target

Around 100 businessmen including accountants and lawyers to assist the company either free or very cheap ( club directors )

Around another 100 businessmen ( sponsors ) to draw advice from for marketing and other idea's

Initial orders 10 times bigger than one club allowing much cheaper purchasing prices

Empowering 23 other businesses with the potential to sell a new product to other localised sports clubs, be they amatuer, semi pro or even premier football clubs ( yes ambitous I know ) as well as schools, colleges, Universitys and even businesses via extra brands for work associated clothing

Bulk purchasing allowing a much larger range of products to be ' Marketed ' and allowing clubs to purchase specific marketing ' merchandice ' to be used by their community depts as giveaways to entice junior fans to follow their clubs in defference to other sports or other RL ( SL ) clubs

The potential to launch other ' brands ' not sports associated which have potential to gain footholds in the mass market

To encourage clubs to work together in other revenue making possibilities and get us away from the idea we are competing with each other off the field , we arent, ' Off ' field our competition is SL clubs and then other sports , not other Championship clubs

So what your saying is that that this idea has to "run before it has leanred to walk
All just my opinion, I contacted several clubs with my idea ( including Fax ) but the responses I recieved back were dissapointing to say the least, no real understanding of what I was actually looking to achieve, far too much " why should we help them ? " , or " you'll never get them to work with him " , or the best ones " We get free kit " , " when I was in the police they tried to get us to all agree to purchase certain vehicles, but all the different authorities couldnt agree "

Ultimatly Fax are too small to build up a mass market brand, they dont have the money , potential market share or the spread of location to do it, they might well save money and make a few extra quid than in the past, but that is all, I was looking for much more than that

Starbug,

I do agree with you, however, I think at present it is just a reaction to the poor service we have had from xblades over the last few years. They failed to deliver on all items they promised. this has caused embarrassment to the club the loyal servants in the shop and to Malcolm in particular who has taken a lot of flack (unwarranted). Lets see how it goes, any improvement will be welcome.

I'd expect Fax to save a bit of cash and raise a bit more income than in previous years, and good luck to Mr Croad in that

x-blades were sourcing stuff locally, and taking a cut, look at the Hoodys, while they were of a decent quality, they were exactly the same as a cricket club nr my work knocked out for their members, I'd rather we took the middleman out and put a few extra quid in our pockets rather than Mr Moore's.

If it works out, then in the future we may be able to help other clubs with theirs, but Rome wasn't built in a day, if Ian Croad started too big it wouldn't work, too many people would want different things, which he may then not be able to deliver, at least starting like this he can see what he can and can't get. what can be sourced quickly and of decent quality, and what takes a bit longer to get hold of.