I'm very much a traditionalist and was pleased when we went back to HLRFC - largely because the Bluesox was nothing more than an embarrassing name. A lot of people on here saying only thing that will put more "bums on seats" is a quality winning team. Unfortunately whilst over the last few years - in spite of what some moaners may say we have by and large had a successful team, but have failed to even maintain crowd numbers. Merely changing the name, which is all we really did with the Bluesox, will not make a jot of difference. If however this is the catalyst to completely reinvigorate how the club markets itself, both during the week - and on match day, combined with what looks to me to be the most exciting squad we've had for some time - could hopefully give supporters real optimism for the future.

you'll regret this rebrand

Mixed feelings on the standard of the presentation launch but the positive is there is a realisation fax needs to be different. As to the style of rugby I would have preferred and believed the words if they had been said by Simon Grix . It seemed to go over his head so we will have to wait and see what style unfolds. On paper the team deffo looks to have potential as ever though it's the sum of the parts arguments . Greg Worthing ton put others to shame on their communication skills well done to him. Hope there are not too many grumpy old dinosaurs around tonight . Speed up the ice is coming.

For my penny worth rebranding if it is done right could be the saviour for fax. Whilst the badge looks the part the mascots look like kitty cats not a rippling muscled fierce big cat! They won’t strike fear into the opposition.

With the younger ones in mind it could well be a good move, it’s new, there’s nothing else like it in the local area and just the sort of thing they would latch on to.
Which team do you support young man someone asks?
Who do you think they would prefer as their answer?
Halifax Rugby League or HALIFAX PANTHERS ?
That combined with a competitive team gets the parents interested and for season ticket holders the kids come free.
Clearly some thought gone into it.
Time to get behind the club and not be left behind and wondering.

I agree faxcar. I’ve been watching Fax since 1978 and I’m now 51. I still see the same faces I saw at Thrum Hall but we are a lot older! So, yes we need the youth onboard if not the club will die.

I like the Panthers name. It isn’t trying to rhyme with Halifax and it is a strong logo. It’s a shame the club custodians back in 1996 didn’t latch onto the Panthers in stead of Blue Sox. Despite Martyn Sadler saying he liked the Blue Sox name (and I thought it was the wrong place to say he liked it during a rebrand announcement) I never met a Fax supporter who did like that name.

I for one will embrace it, the squad is looking better than it has in years and I feel truly excited and confident for the coming season. I have got my season ticket and asked for a Panthers home shirt from Santa! To me it all feels very very positive.
Up the Panthers !

F♤ck off to Dewsbury!

Whaat?

Go find a few more idiots and form a bubble.

For what its worth I think its a good name and I genuinely think if you use it right it can help grow your club. Hopefully the people who've remained loyal all these years can be at worst neutral (its just a name), but the appeal to kids in the local schools to be able to say they are going to see the Panthers might be greater than some think. Anyway good luck with it.

I personally think it is a good move by the club. A mixture of building what looks to be a decent squad with a new brand is a good start. But regardless of what marketing is done, nothing will market the club better than performances on the pitch.

But the club seems to have fresh new ideas and is being proactive which is a nice change to the plodding along of the last 10 or so years.

We have to make allowances and it's just that some people are not very intelligent.

I know I am, I recently did a jigsaw and it only took me a week and on the box it had said 3 to 5 years.

Just a bit of a left of field thought . Saw the neighbours young lad wandering to school with a hat on in the style of a fox . He thought it was super cool . Just thinking if the season ticket holders deal you got a panther hat for kids to end up running around promoting the brand . Clearly the design is key though and has been mentioned probably something less like a cat . I do think the mascot image needs rethinking to something more like an aggressive panther not a cuddly cat .