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Quote: Nat (Rugby_Aholic) "Once again we get the same answer. Shifting the responsibility to the fans/volunteers to promote the game.

It costs nothing to send an email (not when you have a direct marketer as a director), build up a database of email addresses and send out a weekly email, this is what's going on at Halifax RLFC, upcoming events, interviews with players etc. I am sure this was done at one time but it stopped for some reason.

If you want to stick with the old fashioned idea of leaflets then employ someone to do it, a grand a month and its all they do, drive from place to place giving out leaflets.
If they add 100 people to one gate they have paid for themselves that month.'"


I would think the Club have everyones e-mail so surely you could combine the two ?
I agree weekly e-mails should be going out but a poster can be seen by people who are not already fans or don`t have computers to try and drum up a bit of interest plus keeping the message reinforced .
But why can`t the poster be e-mailed as well like it has sometimes in the past ? That way people could print their own copy off and place it in their local pub/club /school /place of work /hairdresser / coffee bar/ .
It saves someone say from Tod ` a trip over to pick up a leaflet or someone from our Club running over that way with a leaflet .
An e-mail back to the Club to let them know where posters were being displayed would show the gaps and the Club or volunteers could fill the gap .
I`m afraid it has got to the stage where as a fan I would prefer to do my bit rather than sit back and wait for someone else to do it as the crowds are just not going to come flocking back and there apears to be no easy answer as to why many have stopped coming as there are several reasons when you speak to past fans
Not sure what Malfax means re` the cost of home games as I know it`s expensive but I think we lose more fans when we play away more during the enforced lay off due to the pitch being messed about with as people find other things to do .
When all said and done a concerted effort by fans and Club to raise our fan base should be Club led and be consistent .
Malfax can someone get a few of these posters to the Supporters Trust meeting tomorrow night ?
It`s at the East Stand and then it might be easier for anyone who would like to call in and get one or even two and let us know where they might be going up I`m sure that would be a big help.That is if they are available for us.
Or get a few in the Fax Club shops for people to pick up from there the town centre outlet may be handier than going down to the Shay .

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Mal glad to help where I can you know that but I am disappointed that driving past the ground today the next match board still shows Donny!
I think the club need to stop being so defensive I was just giving you gentle nudge, like Linda has said why not email all fans on your database with a flyer and ask if they can put it up at work or in their local pub or shop?

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Where's our marketing man that went to Australia to pick up all their current best practices and ways of working?
Fans above are coming out with great suggestions but the club should be co-ordinating this really-here's a few more suggestions:
Social Media
Schools
Local junior rugby clubs
E-mail to fans on data base
Cashfax/lottery customers
Local pubs and clubs
Local shops
Banner advertising in prominent places-roundabouts or like the one tagged onto punch bowl wallside
Leaflet distribution
Local radio competition for free tickets
Local bus external advertsing
etc.

Bit late in the day now to do all the above for Sunday which is disappointing. Have we got a strategy plan at Fax when it comes to marketing the club brand etc.? Do they need some help? There will be plenty of people with all sorts of skills out there- just needs co-ordinating.

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Quote: Fax4Life "Mal glad to help where I can you know that but I am disappointed that driving past the ground today the next match board still shows Donny!
I think the club need to stop being so defensive I was just giving you gentle nudge, like Linda has said why not email all fans on your database with a flyer and ask if they can put it up at work or in their local pub or shop?'"




I did'nt know that John, but if the club staff can't be bothered to walk 100 yards to put one up , what do they expect fans to do?

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Quote: Cassandra "I did'nt know that John, but if the club staff can't be bothered to walk 100 yards to put one up , what do they expect fans to do'"


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To be honest the issue of the Shay notice board not being up to date has been going on for a few years and it's probably the place people look to see who is on next.
I firmly believe having a local paper once a week has massively hit both teams' promotional ability as you no longer have the ability to build the excitement.

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Totally agree Norman Bates but that's the way it is and we have to come up with a plan B to market the club and forthcoming games etc. Losing too many fans to simply think social media is the only solution.

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I know it's a home game to widnes and we are expected to flock like pigeons to grain, but it no longer happens in fax.

Warrington are away to hull kr, free coaches to hull and only £12 a ticket. It's hard to beat don't you think.

All off season it's been dreadfully quiet and continues to be so, regardless of any issues when Calland was here the crowds increased. Marketing guru joins and we have gone downhill. Leaflets won't work, schools don't really work to be honest as parents just get letters home or kids that want to go, kids want everything and as parents we have to say NO, especially when it's £30 + food and drink for a few hours. Or some toy for £20 and longer enjoyment. It's a very difficult situation.

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We have all seen things go viral on Facebook, with the share this post and you will be entered into a draw for a iPhone etc. these work!!!. Hundreds of thousands of likes and on your Facebook wall. Give away a season ticket to 1 fan if you reach £10,000 likes and it will spread locally expenencially.( bad spelling, sorry).

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Quote: Living The Dream "Where's our marketing man that went to Australia to pick up all their current best practices and ways of working?
Fans above are coming out with great suggestions but the club should be co-ordinating this really-here's a few more suggestions

I nearly mentioned the Punch Bowl in my earlier post not just about the banner has anyone seen that large A frame trailer parked outside the front for all to see ? At the moment it is advertising some Ladies night or something is there any mileage in seeing if it can be of use to us seeing as the pub apears to be closed.
I fully agree re` strategy plan and given that the Club will more than like have little or no budget for marketing how about creating your own budget ? Aproach a few people who run a small business that cannot afford the pricier sponsorship deals and ask if they want to invest a few quid for mutual marketing .Even some Club fans would maybe do a fundraiser or chuck a few quid in ,it all just needs the dots joining up .
I was not brought up in a house where " Can`t do " was said it was always " HOW can we do "and that was a philosophy that I used in my own business there are enough fans who I am sure would be willing to help, how many other busineses have folk volunteering to market for nothing .
This is about our Club and raising it`s profile /fan base ,this is not a dig at the Club it`s an offer of help.

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I got an e-mail today and will be booking 2 dining tickets for Sunday, hope to see lots of happy faces!

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I have had a season ticket for the South stand for the last 15years or so and have only ever received a handful of e-mails in that time. I guess because I'm a season ticket holder they just presume that I will attend home games but a bit of advertising never goes a miss!

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What's all this about putting a banner on't Punch Bowl. We have literally got a football fields length of free advertising space on Skircoat Road passed by thousands of people daily. Put up a LARGE advertising billboard there. It's not really rocket science or indeed expensive. Percy's, Yeastie Boys Tea Leaf IPA 6. 5 % Mmm!

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Quote: Hudd-Shay "What's all this about putting a banner on't Punch Bowl. We have literally got a football fields length of free advertising space on Skircoat Road passed by thousands of people daily. Put up a LARGE advertising billboard there. It's not really rocket science or indeed expensive. Percy's, Yeastie Boys Tea Leaf IPA 6. 5 % Mmm!'"



“Ἐν οἴνῳ ἀλήθεια


Mmm

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Quote: Hudd-Shay "What's all this about putting a banner on't Punch Bowl. We have literally got a football fields length of free advertising space on Skircoat Road passed by thousands of people daily. Put up a LARGE advertising billboard there. It's not really rocket science or indeed expensive. Percy's, Yeastie Boys Tea Leaf IPA 6. 5 % Mmm!'"




You need planning permission!!

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