Ok, Marketing and Promotions and PR would intertwine.

Getting the club in the news at every possible opportunity.

Get a representative, player, past player, Halicat, Director, Coach to the opening of an envelope in order to get maximum exposure at all times.

Get the club advertising upto date and interesting.

Get the club at the various Galas, School Fetes, around town.

Writing press articles.

Come up with new and interesting advertising angles.

Sponsorships would entail going out and getting new sponsors and advertisers, diners, hospitality box bookings etc.



With good time management and admin backup it would be achievable, as some are concentrated at particular times of year, such as getting advertisers and sponsors with a season long contract, then there is obviously some additional work if the advertiser/sponsor wants to do additional stuff during the season.

If the position is commission based, the more they bring in, the more they earn, and the commission should be linked to a %age of the profit of the deal rather than the income generated (if it costs £200 to give a sponsor a £300 sponsorship package, commission would be due on the £100).



They would need to be allocated a budget for the advertising or negotiate contradeals with the likes of the Courier as they have done in the past. Howmuch the advertising budget would be, I haven't a clue, but so long as it's budgeted for and there is regular monitoring that the sales are on target, it should work. If it's not, then they need to find out why.

having worked in the office previously, i feel i need to stick up for everyone involved in the club as they all pull together and help each other out. this makes sticking to a job description very hard, but is unavoidable when you have 3 or 4 people doing 6 or 7 people worth of jobs.

with regards to how much one person could achieve in marketing, well they could achieve quite alot. the jobs that yob mentioned all fall under marketing banner, but to be honest i personally feel sponsorship in a sports club should come under the commercial managers job as it is such an important aspect. it often involves quite a hard sell, experience and alot of time and effort.

with regards to things like PR, internet marketing, promotions, design, personal selling (in the form of going round the schools, shops, stalls etc) and direct marketing, well this could all be archived by one person as long as they hard a good work ethic and they knew what they were doing.

however the key here is that one person would only be able to do all these things in a basic, but very professional, manner. in my opinion that is all the club needs right now as they have the team doing all it can on the field, and there is no better selling point from an ad man's position than a product that works, and works well.

the other main thing is that this person would need to be able to concentrate on their sole duties. as i said earlier that is made hard in an office where there are many more jobs than people.

if these basics can be done then i personally feel that crowds can increase significantly, at least enough to make their appointment worth while. however at present, the current office team works very hard, has some very gifted volunteers, and should be helped as much as possible from fans who have time and talents to offer. yes sometimes volunteers can cause a few problems, but nothing that couldn't be managed. the alternative of having no volunteers is a much more severe negative.

Dont take this the wrong way but there is too much David Brent ' management speak ' in there

The one word missing is the most important

FANS

Your club like ours and all the other need more FANS

You like us and all the rest in this league will never be able to bring in large sponsorship/corporate investment

Because of your location and the discrimination that entails your club will never get a serious investor to bankroll your club in the championship

You need FANS , lots of them , loyal young fans that will be there for all there life at some time or other , they will drift away from attending for all sorts of reasons but they will remain Halifax RL FANS and eventually they will return , possibly with their children because by then you will be working hard to entice them down to the SHay to follow THEIR club , THEIR team , In THEIR town

Yes try to get business involved with your club , but nothing can compare with simple straight forward FANS

To get FANS you need to be proactive [ good David Brent word that www.debtadvicenetwork.org then go to "Self Help" then "Benefits & Entitlements".:3664.gif