Quote: jensenFF "Family ticket to Castle Howard £34 have to say it was better value ( on a sunny day ) is that one of the solutions £35 family ticket offer ? 2 adults 2 kids east stand ? By from shop on day because organising families is hard work these days .'"
Suppose it's OK if you've got two adults and two kids in your party.
Not everyone has.
Personally, I think the future is something like a prepaid credit card. You charge it up with, say £100, maybe adds on £10 or summat as a bonus, then you use it to buy tickets. Bit like an Oyster card on London Transport.
However, technologically, we're a fair bit away from that at the moment. But we are approaching the cashless society. I saw somebody buy a pint of milk using a contactless card a couple of weeks ago. 52p - the supermarket probably got charged 25p or summat for that so that's their profit gone.