Quote: Starbug "As I said, all strictly controlled, run programmes in schools, finish of with a pre match mini festival ( perhaps at the athletics stadium down the road from the Shay ) with all the schools invited including siblings,parents and teachers ( although put them in the East Stand with a free buffet ) on free tickets, no transfers, no alchohol sales and a cheap kids meal deal in the Skircoat
Actual entry tickets only given out to those attending the festival on the day
Do this 3 times with different schools , collect ALL their data and then follow up with a cheap deal to invite all those who attended,
Repeat along with as much ' visibility ' within the town as you can get/afford
1st thing should be a marketing budget, before you let your coach spend all your money'"
That sounds more like it. Going the extra yard - and then some!
