Quote: Norman Bates "Marketing is what is needed, but silverware to show around should also help.'"
The club are poor when it comes to trying to target new fans, have been for a long time they could do a lot better. We win a cup and what do we do with it? A half hearted 'lap of honour' at the match yesterday, what about using it in town on Saturday down the Woolshops and give out some kids tickets?
Its like the U23s games, they sometimes don't even get a mention on the club website so not many know there is a game even on.
Marketing is focused on the usual suspects the existing fanbase, the club rely on that far too much. I know the club don't have many staff and some are volunteers but other clubs seem to do better with even less resources like Sheffield for example, plus when we raise our concerns we get told to shut up!
What about using the link with Calderdale College letting students in for half price or something (I know they are off for the summer) but during term time, why not do like Huddersfield did have a stall at the Lloyds Bank reception on Trinity Road giving out half price tickets?
New fans are your future if 20% get hooked they will be come regulars who will spread the word to other new people.