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A friend from Hartlepool got their season ticket for this season for £100 instead of £320. Chairman announced pay £100 deposit, if 4000 sold by mid-July no further payment required. It was then on a sliding scale so if for example 3000 sold, price would be £150 so £50 extra to pay, 2000 sold was £200 with £100 extra to pay etc....

Having averaged crowds of 3500 last year (helped by decent away followings) with around 1500 season ticket holders, this season they have sold 5674 season tickets and the club and town are buzzing ready for the new season.

They sold more season tickets in first 10 days on sale than the whole of last year.

They put up matchday prices (not sure we can given they're already £15/£1icon_cool.gif so as to encourage season ticket purchases and thus upfront payments. For £100 this now gets you around 5-6 games of football instead of 23 plus reserve matches with a season ticket.

Also 5700 people buying programmes, raffle tickets, merchandise, cashfax etc much better than 1500 die-hards. Also extra food/drink on matchday too (appreciate council would get this but maybe could then reduce prices due to extra volume). Admittedly they all won't turn up every game but will help average attendance and additional matchday revenue.

Because of the extras associated with more supporters in attendance, they felt it would be more beneficial to have 4000 at £100 (400k) than 1500 at £320 (480k). As it turns out they've got 5700 at £100 (570k).

Just a thought....

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Good post.
I went to the Legends match before the Toulouse game, now...... an offer to get as many in as possible on the day and subsequent loss of turnstile receipts and ideas you mention could be offset against greater spending on merchandise while in the ground and attract more families for the day.

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Quote: Always Travelling "A few years ago I went to Castleford for a Halifax game. Walking around the ground I found in one section, stalls selling sweets and small Castleford merchandise such as scarves and flags.There was also a bouncy castle and other stuff for the kids. It was a busy little area full of family's.

I have also been told and have never witnessed for my self, that at the Sydney rugby league games you turn up just before lunch with BBQ and beer and watch first an under 15's game then a under 16's game then a reserve game then the main event, the first team. Other entertainment is on inbertween the games also.

I do like the Idea of having as meany things as possible around the ground to give it a carnival atmosphere and family orientated environment at all the games.

I am not suggesting we allow people to have their own BBQ and drink their own beer. The point is entertainment is what Halifax have to sell. The rugby team do a fantastic job at this but if you could increase the entertainment or make it last for longer more people will attend the games. If you can make an afternoon of it you will take the family, if its for a couple of hours you may take the family somewhere you can make an afternoon of it. I know there is a cost involved but I think, (and no I have not done the sums and wouldn't be able to without looking at the books) it could be done. Also the longer you keep people around the more they will spend on food and drink and the merchandise.'"




Good idea but non of the food-drink money goes to the Club.

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Quote: Cassandra "Good idea but non of the food-drink money goes to the Club.'"


And theres only a small minority of merchandise money goes to the Club as well.It`s X Blades.

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Quote: johnny freeman fan club "And theres only a small minority of merchandise money goes to the Club as well.It`s X Blades.'"


So you've sold your soul as well ?

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other areas of revenue can be explored. I used to own a stall in York. On this stall I sold wrist bands / friendship bracelets @£1 each during school holidays I could make £1000+ a day just on these. You can get anything printed on them,they could sell limited edition flags, posters, player cards and so on, exclusive to the club. Food and drink!! new contracts could be drawn up.

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