Quote: Starbug "
Sorry but that is unquantifyable , you cannot compare supporting a sports club to going to the pictures , you build loyalty into support , the price is an issue if you are trying to get somebody interested from new , it tends not to be once they are fans , if it is an issue then , they will tend just to support when funds allow , but will still remain ' fans ''"
It is very quantifiable, particularly whilst you're trying to build the loyalty. You can persuade people to come through with an incentive of free tickets, but how do you get them to come back in the following weeks? Most families will consider how they want to spend a Sunday afternoon. At the moment, watching Halifax for a family of 4 will cost more than other options such as going out for a pizza or going to watch a film. I agree its not an issue once you've got loyalty, but it is very hard to build that loyalty with an inconsistent team, in the second division and prices which are more expensive that other entertainment.
