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| [There's no way that people in Halifax are sitting in the wings just waiting for the price of a ticket to come down £3. Simply reducing the gate prices is not going to work in any sport at 'this level' (the level that gets around 2,000-4,000 fans).
If ALL tickets were reduced by £5, if wouldn't have an impact of getting 1,250 in to off set the costs and even after a potential rise in crowd figures it would just hit a rut and Halifax would suddenly be charging £10 for Adults and getting 2,500 with the people not going still 'not being d'.
People who don't go now don't want to because they just don't, prices are just a glorious excuse that's used the world over, sport to sport.
Simply put, if reducing price was so obvious to the solution, why don't ALL Clubs (in Rugby and lower League Football) do it? Because it's financial suicide. Clubs have their own bills, VAT to pay and rising costs in the current climate just like everyone else.
The fact that Championship Rugby is practically a dead end sport just makes matters worse.
Also the 6,000 fans watching a tinpot game in 1990. What are they doing now? Well what are they not doing!? This is 2011, an age away from that. They're in pubs, cinemas, on the internet, xbox, Sky TV doing things on HD 3D Amazing -techno-vibes-full colour-screens...with surround sound, probably not even in Halifax anymore. Forget these people and forget these times.'" ]
I'm not saying they are waiting in the wings for prices to come down. The point is that Halifax (including surrounding towns) has a larger population than some Super League clubs and has previously pulled in big crowds. The obvious way to increase crowds (as was shown in the 80's) is to be successful but, as there is no magic wand to guarantee this, the locals need an incentive to come along. Ultimately the entertainment they receive must justify the price they pay through the turnstiles and then compare favourably to what else their money could be spent on. Whilst I personally would pay more than £18 to watch Halifax, I suspect I am in a minority, and it is hard to justify spending over £50 each time I bring the family for less than 2 hours entertainment.
It is a delicate balance getting the price right. If its too cheap then the club makes no money, if its too expensive, then they don't get the crowds. My view is that at the moment, Halifax are on the wrong side of pricing and do need to reduce prices.
The club do need to bring in an aggressive marketing strategy and I'm all for all the other suggestions which have been posted. However, when it comes to paying full price, if people don't think it is value for money, they won't come back.
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Player Coach | 6698 | No Team Selected |
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46669_1419854573.jpg And Behold, a pale horse. And on his back his name was death.
The weekend starts on a Monday.:d7dc4b20b2c2dd7b76ac6eac29d5604e_46669.jpg |
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| Quote: Nat (Rugby_Aholic) "Yes, An NUS card.'"
Tut Tut, as a moderator you should know better.
Annus card?
Surely that's what you nead at Odsal.
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