Quote: Darber "Question for Mr Fax, but what does everyone else think?
I was wondering which badge is the club going to be using as at present we have two, the town crest and the new logo. I think its vitally important that we brand ourselves better and stick to one badge.
I like the new logo and i think it should be adopted on all merchandise, logos get recognised and the more we get them out and about the better.
This none more evident in the online shop, things with the crest, others with the new logo, all club flyers, club website, and fax fans have the new logo on as well. If we are going new logo, all town crested stuff should be sold off and then the new products can have the new badge and will provide some consistancy with the brand.
How long has Gibbo not played for us? 1 season? so why is he on the club mugs we are selling, along with the old kit. This needs changing or replacing with a plain and simple blue and white mug with the logo on, personalised things like this are great for a limited period or number like the prints.'"
Probably cos the shop isn't resouced by a devoted back office like most e:commerce businesses.
you have got to remember just what resource the club are able to commit to the online store.
Perhaps the club should outsource it's merchandising by providing a franchise opportunity or something like?
