You are talking about a small list of very select brands and sometimes just key brands within a portfolio, the rest get what they are given.

I don't really understand your point, is it that they are baking instore from product that has been proven off site and frozen at that point - I don't really see anything "wrong" in that, its bringing consistency to a product that would otherwise be different in every store - you might argue that that is the bad thing and that an independent baker will produce a slightly different product almost every day as long as they use raw products to produce their bread and not one of the pre-prepared sacks of dough mix that some of them do - is that wrong too ?

And yes you can extend the life of your home baked bread by a day or two, the wife stores ours in a large Tupperware style sealed box, personally I don't like that as it actually softens the crust then, its better to admit, like the French do so well, that bread is actually a product that has to be baked and then consumed same day and I don't have a problem with supermarket bread not lasting for a long time, indeed I'm very suspicious about the branded packed sliced breads that are often the cheapest on the shelf, taste of nothing at all, last for seven days and are only actually good for toasting or feeding to ducks.

I think toasting is a step too far...

We've just started to bake soda bread, it tends to last a couple of days if I hide it from the wife, I've just started off a sour dough leveant, I understand that keeps well too.

Some of the bread is frozen and "baked off" in store, just the same as it is in, say, Lidl. Other bread is made in the traditional way with flour, water, etc - the yeast is stored at the required temperature in the bakery.

If you're near Kensington, nip into one of the "upmarket" Tesco Stores - they now work in partnership with Euphorium Bakery, who supply real artisan stuff.

The majority of the cafes are now operated by Costa, whereas previously it was in house.

Nope, they haven't been in house for over four years and the catering company (Avenance Elior) have just bought into a Costa franchise rather than them being run by Whitbread who own Costa.

Done it often and never had a problem. Very occasionally it can be a bit crumbly but otherwise perfectly fine.

Most (larger) supermarkets bake and slice their own bread on site these days.

I work for ASDA and they want their employees to do everything me and you said.
Mine wasn't a definitive list I was just making a list of somethings that are included.

I know

We must agree to differ - these brands form a significant chunk of their offering. I worked for UB who had various snack brands - Asda tried it on with them - the monies they wanted was huge - and de-listed everything this included McVities products, Hob nobs, Jaffa Cakes, Mini Cheddars. This lasted all of two weeks and you would hardly list McVities in the league of Coca Cola, Pepsi, P&G etc. Supermarkets have to have these products if they don't customers will go elsewhere.

Nooooo! You should never feed bread to ducks!

Quote: Rock God X "Nooooo! You should never feed bread to ducks!'" birding.about.com/od/birdfeeders ... ckseat.htm

Quote: Rock God X "Nooooo! You should never feed bread to ducks!'" birding.about.com/od/birdfeeders ... ckseat.htm

As i have said, check out what happened with Premier Foods, a huge deal in the business and see what has happened to NCG now Tesco delisted them, another huge brand.