Quote Kelvin's Ferret="Kelvin's Ferret"Surely the real issue is that the majority of people are happy to consume from businesses that pay low wages because they charge less? If people boycotted these businesses and took their cash to those who paid higher wages, and consequnetly charged more to the consumer change would happen. If you care enough about it check whether places where you spend your money pay their employees what you consider to be acceptable, and if you don't care enough to make the effort then don't worry about it.'"
The minimum wage didn't come about by people boycotting low paying employers. Most positive labour law has arisen from the "great and the good" campaigning for change while society carries on with the same poor labour law until the campaigns have succeeded.
The majority also aren't in the position to pick and choose how they shop. I am sure there are plenty who would prefer to shop a John Lewis as its a partnership (despite their treatment of the cleaners!) but have to buy from elsewhere such as Asda because its cheaper.
You can't be ethical if you are one of the ones on low pay! Poundland and Aldi/Lidl are your lot whether they are ethical on pay or not.
Your argument is little different to the "I am all right jack, you can be to" types I referred to above. That is saying, in effect, "If you don't want low paying employers shop at John Lewis or accept low paid workers" is the same as "If you don't want to work at McDonalds, go to college or accept your low paid job". Impossible for many in both cases.
In short in I don't think you have a valid point.
Low pay won't change because I and others in my position who are able to do so try and use the Ethical Consumer web site!